Case Study
From zero to ₹6.6L revenue in 5 months through a full-scale digital brand launch powered by strategic SEO.
Overview
Our client is a premium sustainable fashion brand committed to ethical manufacturing and eco-conscious materials. With a vision to disrupt the Indian D2C fashion space, they needed more than just a website — they needed a complete digital launch strategy that would create high-intent awareness and drive immediate ecommerce revenue.
Catering to a Pan-India audience, the brand positioned itself at the intersection of luxury fashion and sustainability — a niche that demands trust, authority, and discoverability from day one. We were brought on board to architect the entire organic growth engine from scratch, ensuring the brand didn't just launch but launched with momentum.
The Challenge
Launching a new fashion brand online means competing against established players with zero existing digital equity.
The brand had no website, no organic traffic, no indexed pages, and no domain authority. Everything had to be built from the ground up — including the technical SEO foundation.
The Indian D2C fashion space is fiercely competitive, with established brands dominating search rankings for high-volume keywords across every product category.
With a Domain Authority of zero, earning Google's trust quickly enough to rank for commercial fashion keywords and drive ecommerce revenue was a critical hurdle.
Our Strategy
A phased approach combining launch-ready SEO, strategic keyword targeting, and a robust site architecture designed for scalable organic growth.
Prepared the site for launch with 300+ optimized meta titles and descriptions across all product and category pages, ensuring every URL was primed for indexation and ranking from day one.
Implemented a staged keyword strategy: Phase 1 targeted low-competition, long-tail keywords to establish early rankings, while Phase 2 pushed into higher-volume terms as the site's authority matured.
Established a robust internal linking structure and mapped strategic keywords across all new product categories, creating a crawlable hierarchy that distributed link equity and topical relevance.
The Results
The numbers speak for themselves. Here's what we achieved within the first 6 months of the D2C brand launch.
Starting from zero, we transformed a brand-new domain into a revenue-generating organic channel. Organic traffic surged by 1,367.84%, page views grew by 347.39%, and the site generated over ₹6.6 Lakhs (approximately ₹666,009) in ecommerce revenue within just 5 months. Domain Authority climbed from scratch to 20, establishing the brand as a legitimate player in the competitive sustainable fashion space.
Key Takeaways
Ready to Launch?
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