International SEO strategy for a Singapore-based institution offering globally accredited undergraduate and postgraduate programs in Nursing, MBA, and Energy Management.
Overview
This Singapore-based private tertiary education academy partners with leading global universities to deliver internationally accredited programs in Nursing, MBA, and Energy Management. Serving both regional and international students, the institution needed a digital strategy that matched the ambition of its academic offerings.
Cogent Coders was engaged to develop a comprehensive international student SEO strategy that would enhance the academy's online visibility across the UK and Europe, restructure its complex course offerings into a clear digital experience, and drive higher-quality enquiries from prospective applicants seeking professional degree pathways.
Through strategic content optimization, site architecture improvements, and value-driven copywriting, we positioned the institution as a credible, globally aligned education provider — capturing 836 organic keywords and significantly improving lead quality.
The Challenges
The academy faced significant digital obstacles that limited its ability to attract and convert international students effectively.
The institution had minimal organic presence in key target markets — particularly the UK and Europe — making it nearly invisible to prospective international applicants searching for accredited programs abroad.
With multiple university partnerships and diverse program offerings spanning Nursing, MBA, and Energy Management, the website architecture was convoluted and difficult for prospective students to navigate.
Existing website traffic generated generic, low-quality enquiries that rarely converted into enrolled students. The copy failed to communicate the institution's global credentials and student support services.
Our Strategy
We deployed a three-pronged strategy designed to enhance visibility, simplify navigation, and improve conversion quality across key international markets.
Developed a geo-targeted SEO strategy to enhance visibility for prospective applicants in the UK and Europe, focusing on high-intent keywords and regional search behaviours.
Restructured complex course offerings into a clear, navigable website architecture that made it easy for students to discover and compare programs.
Highlighted global credentials, university partnerships, and student support services to improve conversion rates and attract high-quality enquiries.
The Results
Our international student SEO strategy delivered tangible, data-driven results across search visibility, lead quality, and brand credibility.
Summary
By combining international student SEO with a simplified site architecture and value-driven copywriting, we transformed the academy's digital presence from a convoluted, low-visibility website into a streamlined, high-performing platform. The result: 836 organic keywords captured, significantly improved lead quality, and a credible global positioning that continues to attract motivated students from across the world.
Key Takeaways
Strategic insights drawn from our work with this Singapore-based private education academy that apply to any institution looking to grow its international student pipeline.
Whether you're a university, training academy, or private education provider, we'll help you build a global digital presence that drives high-quality applications.