Digital transformation for a 170-year French heritage brand specializing in high-performance vehicle and industrial lubricants.
Overview
Our client is the subsidiary of a renowned French brand with a 170-year heritage, specializing in the manufacture and distribution of high-performance lubricants for both automotive and industrial applications. With a product range trusted by professionals and enthusiasts worldwide, the brand carries significant authority in its category.
However, their digital presence did not match their offline reputation. Critical technical errors were blocking conversion paths, keyword relevance was weak across key pages, and domain authority lagged behind competitors. The objective was clear: build a robust digital foundation to elevate their online presence and drive product-purchase conversions.
The Challenges
Before we could drive results, we needed to identify and resolve the critical issues limiting the brand's online performance.
High-priority technical errors across the website were disrupting the user journey, creating friction at critical touchpoints and preventing visitors from completing purchases.
Site pages lacked proper keyword targeting and content optimization, resulting in poor search visibility for high-intent automotive lubricant queries that could drive conversions.
Despite the brand's 170-year heritage, the website's backlink profile was underdeveloped, limiting its ability to compete for competitive search rankings in the lubricants space.
Our Strategy
We designed a focused strategy built on three interconnected pillars to transform the brand's digital performance within a 4-month window.
We conducted a comprehensive technical audit and prioritized the resolution of high-impact errors to create a seamless path to purchase.
We conducted comprehensive keyword mapping for every site page, aligning content with search intent to maximize relevance and organic visibility.
We developed a targeted backlink strategy focused on acquiring high-quality links from authoritative, industry-relevant pages to boost search rankings.
4-Month Results
Within just four months, our integrated strategy delivered significant improvements in user acquisition, engagement, and brand visibility.
By resolving critical technical barriers, mapping precise keyword strategies to every page, and building high-quality backlinks on authoritative domains, we transformed the brand's digital trajectory. The 232% increase in total users and 197% boost in sessions reflect not just more traffic, but stronger brand engagement and purchase intent from a more qualified audience.
Key Takeaways
The lessons from this engagement apply to any brand looking to unlock its digital potential through strategic SEO.
Whether you're a heritage brand or a challenger, our SEO strategies deliver measurable growth. Let's discuss your goals.